Bobby Tinsley will explore how advanced traceability technologies are transforming the way brands connect with consumers and drive long-term loyalty. As product authenticity and transparency become baseline expectations, companies that master end-to-end visibility in their supply chains can unlock new levels of customer trust and engagement.

Drawing from SKUx’s innovative work in traceable digital offers and serialized incentives, Trisha will share how organizations can:

• Build trust with consumers by proving product origin, authenticity, and ethical standards.
• Use traceability data to create personalized loyalty programs that boost retention and attract new customers.
• Close the gap between physical and digital experiences, leveraging real-time insights for stronger relationships and higher lifetime value.

This keynote will offer a bold vision for how brands can turn operational clarity into emotional connection—proving that the future of customer loyalty belongs to those who can make trust tangible.

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