Bobby Tinsley
Bobby Tinsley is an entrepreneur, investor, author, and former international recording artist, music producer, and songwriter. He has a diverse skill set and background which includes expertise in marketing, organizational culture and performance enhancement, sales leadership, distributed ledger technology, and partnership development. He is the CEO and Co-Founder of SKUx – a leading fintech payments innovator on a mission to unlock value with every transaction. With mobile phones, bar codes, virtual cards, and app-based payments now ubiquitous tools of commerce, SKUx is enabling brands to deliver personalized, seamless, and impactful buying experiences that drive loyalty, financial inclusion, and wellness. The multi-patented SKUx platform is enabling the shift to trusted and universal item-level payment acceptance and engagement for the world’s largest companies.
Closing Keynote: Traceability, Trust, and Loyalty: The Future of Customer Connection
Bobby Tinsley will explore how advanced traceability technologies are transforming the way brands connect with consumers and drive long-term loyalty. As product authenticity and transparency become baseline expectations, companies that master end-to-end visibility in their supply chains can unlock new levels of customer trust and engagement.
Drawing from SKUx’s innovative work in traceable digital offers and serialized incentives, Bobby will share how organizations can:
- Build trust with consumers by proving product origin, authenticity, and ethical standards.
- Use traceability data to create personalized loyalty programs that boost retention and attract new customers.
- Close the gap between physical and digital experiences, leveraging real-time insights for stronger relationships and higher lifetime value.
This keynote will offer a bold vision for how brands can turn operational clarity into emotional connection—proving that the future of customer loyalty belongs to those who can make trust tangible.