Chris Lieto is a world-class athlete turned entrepreneur and performance strategist and coach. As a multiple Ironman Champion, two-time World Championship runner-up, and two-time National Champion, Chris built his career on discipline, resilience, and relentless pursuit of excellence.

While competing on the global stage, he simultaneously launched a business and a nonprofit, proving his ability to execute, innovate, and scale impact under the highest levels of pressure. Since then, he has collaborated with leading companies and executives to create successful products, services, and growth strategies that deliver measurable results.

Today, Chris leverages his rare combination of elite performance experience and entrepreneurial expertise to help leaders and organizations push beyond limits, unlock clarity, and align with their highest potential. He is passionate about building cultures of excellence, fostering resilience, and creating sustainable success in both business and life.